Factors affecting the adoption level of c-commerce: an empirical study

Information sharing culture factor was found to have the strongest influ- ence on the adoption of c-commerce, followed by organiza- tion readiness and external environment. Contrary to other tech- nology adoption studies, this research found that innovation attributes have no significant influence on the adoption of c-commerce. In terms of theoretical contributions, this study has ex- tended previous researches conducted in western countries and provides great potential by advancing the understanding be- tween the association of adoption factors and c-commerce adoption level. This research show that adoption studies could move beyond studying the factors based on traditional adoption models. Organizations planning to adopt c-commerce would also be able to applied strategies based on the findings from this research.

Website: http://www.arjonline.org/engineering/american-research-journal-of-computer-science-and-information-technology/